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A New Era

Salwa Petersen Haircare is now Chéribé

IT'S TIME FOR SOFTER, STRONGER LONGER HAIR
Ancient Wisdom + Modern Science for Your Healthiest Hair

Grown in Chad, Made in France.

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Bonjour! We were formerly SALWA PETERSEN Haircare. Our new name, Chéribé, is an homage to ma chérie (French for 'my beloved') great-grandmother Chéréye & her potent heirloom Chébé seeds that are the heart of every product.

Our Promises

Single Source Heirloom Chébé™ 

Affordable, Concentrated, Salon quality

Standing for People, Planet & Culture

Clinically Proven Bond Repair for Textured Hair

CLINICALLY PROVEN RESULTS

Bond Repair, for Healthy Hair

Unlock your best waves, curls, coils and kinks with the Chéribé Chébé Complex™ (P.S. It's in every product)

Real Results

Our Chébé Complex™ is clinically proven to repair 75% of damage after one use and is the heart of every formula.

Results after 1 use

Our model, Steph, had her hair styled by our Parisian salon pro with the full routine.

Results after 1 use

Our model Kai self-styled her hair using our Leave-in Conditioner, Moisture Milk, Buttercrème, and Styling Gelée

new + improved award winning formulas

"Salwa Petersen's entire hair care line benefits my curls."
ESSENCE Best in Black Beauty Award Winner 2021
18 Best Shampoos for Curly Hair, Tested and Reviewed for 2024
Oprah O-Ward Beauty Winner: "When I let my twists out the next day, my curls felt hydrated and defined."
“Chébé seeds are [Salwa] Petersen’s secret ingredient to her entire haircare line…to product silky, healthy curls.”

Pre-Order Exclusive

Get early access to a bundle of all 8 products, at exclusive pre-order pricing.

Chébé Complex™ Super Bundle

$99.00

A bundle of our new full-size Chébé Complex haircare products