A New Era
Salwa Petersen Haircare is now Chéribé
Grown in Chad, Made in France.
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Bonjour! We were formerly SALWA PETERSEN Haircare. Our new name, Chéribé, is an homage to ma chérie (French for 'my beloved') great-grandmother Chéréye & her potent heirloom Chébé seeds that are the heart of every product.
Our Promises
Single Source Heirloom Chébé™
Affordable, Concentrated, Salon quality
Standing for People, Planet & Culture
Clinically Proven Bond Repair for Textured Hair
CLINICALLY PROVEN RESULTS
Bond Repair, for Healthy Hair
Unlock your best waves, curls, coils and kinks with the Chéribé Chébé Complex™ (P.S. It's in every product)
Real Results
Our Chébé Complex™ is clinically proven to repair 75% of damage after one use and is the heart of every formula.
Results after 1 use
Our model, Steph, had her hair styled by our Parisian salon pro with the full routine.
Results after 1 use
Our model Kai self-styled her hair using our Leave-in Conditioner, Moisture Milk, Buttercrème, and Styling Gelée
new + improved award winning formulas
C'est Super!
Get access to a bundle of all 8 products, at exclusive online-only pricing.
Chébé Complex™ Super Bundle
$99.00
A bundle of our new full-size Chébé Complex haircare products