We are always working to go beyond clean. Today, my family land in Chad has been transformed into an organic regenerative farm, nurturing my great grandmother’s one-of-a-kind, potent heirloom seeds. We carefully oversee every step of the process in-house, ensuring that the hair-fortifying nutrients of the seed are preserved. Today, 1% of sales go to support national parks in Chad. We also pay European Union equivalent salaries to our employees in Chad.

Now, and in the future, we will continue to find ways to go to great lengths to encourage incredible growth in haircare, beauty, and beyond.

Featured on every bottle of Chéribé is our Mascotte Soleil, an iconic circle of women from the cave paintings found in Chad. It's a symbol of our beautiful community, the rich Chadian history and culture that inspired our brand, and a celebration of the next generation of women that will keep our traditions thriving in the future.