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Real Results
Our Chébé Complex™ is clinically proven to repair 75% of damage after one use and is the heart of every formula.

Results after 1 use
Our model, Steph, had her hair styled by our Parisian salon pro with the full routine.

Results after 1 use
Our model Kai self-styled her hair using our Leave-in Conditioner, Moisture Milk, Buttercrème, and Styling Gelée
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Let customers speak for us
from 809 reviews
What I Loved MostFrom the very first use, this product impressed me. What stood out the most was the scent—it’s soft, sweet, and subtle, just enough to make my hair feel fresh without being overwhelming.The texture is light but still deeply hydrating, which makes it perfect for daily use. It leaves my curls feeling soft, defined, and full of shine without any greasy or heavy residue. It also does a great job controlling frizz and keeping my hair manageable throughout the day.How I Use ItWhat I really appreciate is how versatile it is. I’ve used it on both damp and dry hair, and it works beautifully in both cases.On damp hair: I apply it after washing to help detangle and lock in moisture.On dry hair: It’s great for refreshing my curls mid-day or in the evening, bringing them back to life without having to rewet my entire head.One Thing I’d Love to SeeWhile I like the current size for home use, I’d really love a travel-size version. It would be perfect to carry in my purse or travel bag so I can touch up and refresh my hair wherever I go.Final ThoughtsThis product has quickly become a staple in my haircare routine. It’s easy to use, smells amazing, and truly brings out the best in my curls. I love how it hydrates, revives, and tames my hair all in one. Definitely a go-to for anyone looking to keep their curls healthy and happy—anytime, anywhere.
**This review was collected as part of a promotion.

I really really love how this stuff works and for many reasons! First, the scent smells amazing and actually stays in my hair for a long time. (Most dissipate fast, not this one) my hair feels so soft and healthy after using this. My hair is sooooo dry. Like probably the worste dryness that hair can get. So having somthing that actually made my hair feel and look healthy is absolutely amazing!!!! I like how it's not super heavy, it's easy to use, my hair is actually healing (my hair even without this now is wayy softer than before. So I know my hair is actually healing and becoming healthy, that just makes me thrilled! So I definitely recommend this to people with dry or extremely dry hair, people with split ends, frizzy, need your hair to grow and more. I highly highly recommend this!
**This review was collected as part of a promotion.

One of my favorite things about working in the beauty industry is getting to try new items and learning about new brands. Since I lighten my naturally curly hair quite often, I’m always on the hunt for new hair masques to help repair damage that don’t weigh down my curls. I’m Thank for to Chéribé for providing me with their Chéribé Repairing Hair Mask in exchange for my honest review.First off, I enjoy the light floral scent, and that it’s not overwhelming. It leaves a pleasant subtle scent in your hair.I was surprised that the mask texture is much thinner than other masks I’ve used in the past, but this is still a product where a little goes a long way. My hair and scalp both feel much more hydrated and softer each time I wash it out. The shea butter formula is fantastic, and since it isn’t heavy I my hair has a lot of volume and definition I usually don’t get without the addition of other products. While I haven’t used it long enough yet to see a difference I’m excited to continue use and see if the radish root growth-promoting postbiotics make a difference in growth speed.
**This review was collected as part of a promotion.

I’ve been using this hair growth serum and oil for just over a month now, and I’m genuinely impressed with the results so far. I wanted to give it a good amount of time before sharing my thoughts, and after consistent use, I can confidently say this product is a game-changer in my hair care routine. Right from the first application, what stood out to me the most was how lightweight this oil-serum blend is. I’ve tried many hair oils in the past that felt heavy or greasy, leaving my hair looking flat or requiring an extra wash. This one is completely different. It absorbs quickly into the scalp and strands without leaving any sticky residue, making it perfect even for daytime use or just before styling.Texture and Scent: The texture is smooth and non-sticky, which makes application super easy. A little goes a long way
**This review was collected as part of a promotion.

I’ve been using the Cheribé Beauty Flexible Styling Nourishing Buttercrème for a few weeks now and honestly I didn’t expect to love it this much. The texture is really creamy and rich but somehow still light. It just melts into my hair and doesn’t leave it feeling greasy or heavy. I usually put it on damp hair after washing and sometimes I use a little on dry curls to refresh them. Either way my hair feels super soft and stays moisturized for days.It actually does keep my curls hydrated for a long time. I don’t have to reapply every day which is rare for me. I also noticed my curls look longer when I use it so I guess it really helps with elongation. The scent is really nice and subtle too. Nothing too strong.I’ve also been using heat more often lately so I like that it helps repair bonds and protect my hair. Overall I’m really happy with it. If you have curls and want something that hydrates defines and takes care of your hair this is worth trying.
**This review was collected as part of a promotion.

I have used the Cheribe Repairing Hair Mask with Chebe Complex + Shea Butter for Dry Damaged Hair three times in the past week and I am in love! I have probably 3B curls that I blow dry and flat iron. My hair is usually coarse and dry. On top of that, I just bleached and colored my hair so it is extra dry right now. This mask that supports healthier hair and scalp made my hair feel amazing after the first use. It is so much softer and more manageable. To use this product you are supposed to section your hair into four parts, but since my hair is shaved on one side I sectioned into two parts. I then applied the hair mask generously starting at my ends and working up to my roots. The mask is creamy and lightweight and absorbed quickly. It has a light, pleasant scent of green, fruit, and florals that smells great without being overwhelming. It is recommended to wait five to fifteen minutes, so I left it on for ten minutes. The mask rinsed out easily and did not leave any residue. This mask is made for all textured hair types and is made with clinically proven, clean, salon-quality ingredients. I like that it is vegan, dermatologist-tested, hypo-allergenic, and cruelty-free and it does not contain sulfates, so it won’t fade my color. I would definitely recommend this mask and will purchase it in the future.
**This review was collected as part of a promotion.

I absolutely loved this product from the first use! The scent is perfect—subtle, soft, and sweet, without being overpowering. It gives my hair a clean, fresh feel that I adore throughout the day.
When I applied it to my curls, it instantly made them feel refreshed, bouncy, and full of shine. The texture is just right—light but deeply moisturizing, and it spreads easily without leaving any heavy residue.
I also really appreciate the size—perfect for daily use and easy to carry around without taking up too much space.
This has definitely earned a permanent spot in my hair care routine. My curls love it just as much as I do!

I’ve been using Cheribe Growth Oil for a few weeks now, and I’m genuinely impressed with the results. From the first application, I noticed the oil had a lightweight, non-greasy texture that absorbed easily into my scalp and hair. The scent is subtle and natural—not overpowering like some other hair products.
What stood out most was the improvement in my hair’s texture and thickness. After consistent use (3–4 times a week), I noticed less shedding, stronger strands, and even some new growth around my hairline. It’s especially great for people looking to restore hair health after damage or slow growth.
Another plus: the ingredients list is clean and filled with natural oils like castor, rosemary, and peppermint—all known for stimulating growth and nourishing the scalp.
Overall, Cheribe Growth Oil is a solid addition to any haircare routine. Whether you’re dealing with breakage, thinning, or just want fuller, healthier hair, this product is definitely worth trying.

I have been using the Chéribé Beauty hydrating shampoo for over a week now and I absolutely love it! I naturally have thick, fine, dry hair that is very wavy. After using the hydrating shampoo, my hair has a nice shine to it from the extra moisture this shampoo gives. I will be purchasing the conditioner so I can use the entire system and see how that transforms my hair. The scent of the hydrating shampoo is nice and I cannot wait to pair it with Chéribé Beauty’s other products from the line. The price point of this product is on point and the packaging feels like a more luxury brand than one you can typically buy at a big brand store. Based on the shampoo alone this will become an empty and repurchase! If your hair is lacking hydration, I would recommend this product.
**This review was collected as part of a promotion.

After testing the Cheribe Soft Hold Styling Gelée for a few weeks, I can confidently say this product delivers on its promises—especially for those of us looking for soft, defined curls without the crunch.This gelée is part of Cheribe’s clean haircare line, and it features their signature Chebe Complex, a bond-repair blend inspired by traditional African Chebe seeds. It’s designed to strengthen and protect the hair while enhancing moisture retention and curl definition. Combined with aloe vera and red algae, the formula provides lightweight hydration and shine that works well for a wide range of hair types, from wavy to coily (2A–4C).What I LovedThe texture is silky and lightweight with great slip, making it super easy to apply evenly on wet hair. I noticed that it worked best right out of the shower—on soaking wet hair—and gave me great definition with a natural, touchable finish. There was no crunch, no stiffness, and no white residue, which is a huge plus. The gel also helped control frizz and kept my curls looking fresh throughout the day, even in humidity.I really appreciate that the formula is free of sulfates, silicones, parabens, and drying alcohols, and that it’s vegan and cruelty-free. As someone who’s ingredient-conscious, this gave me extra confidence in using it regularly.A Few NotesIf your hair tends to be on the drier or coarser side, you might need to layer a moisturizing leave-in underneath—especially if you’re using this as your only styler. I found that pairing it with Cheribe’s Daily Refresh Moisture Milk gave me the best results, especially on high-porosity areas where product tends to absorb too quickly.Also, since it sets fairly fast, I recommend working in small sections for an even application and to avoid any flaking or uneven hold.Final VerdictThe Cheribe Soft Hold Styling Gelée is an excellent styling product for anyone looking for defined, hydrated curls with a natural look and feel. It’s a great choice for wash-and-go styles or soft hold updos, and it fits beautifully into a clean beauty routine. While it may not provide the firmest hold for more structured styles, it excels at everyday definition and frizz control with nourishing ingredients that support long-term hair health.
**This review was collected as part of a promotion.

I am glad I tried this leave in conditioner I am always looking for products that are new to me that may help my hair look and feel healthier. I like the scent of Cheribe it smells clean and fresh and not only does it make my hair soft it makes my hands soft too. It repairs and protects from heat damage and breakage. It has provitamins B5 and sunflower seed oil. The tube container is colorful and easy to use. I received this product in exchange for my honest review and I like how soft my hair is after using.

My wavy, slightly curly hair has been dealing with dryness and damage lately, so I’ve been looking for something deeply hydrating that doesn’t weigh my hair down. This mask ended up working way better than I expected. The texture is rich but spreads easily, and I noticed an immediate difference in the way my hair felt after rinsing. Softer, smoother, and way less frizzy, especially in the areas that usually feel coarse or brittle. I left it in for about 10-15 minutes while doing the rest of my shower routine, and when I styled as usual, my waves had more definition and bounce. It didn’t make my hair feel greasy or heavy- just really healthy and moisturized. The scent is light and pleasant, and the formula feels very nourishing. This is definitely going into my regular routine as a once-a-week treatment. I think it would work especially well for anyone with dry, textured, or color-treated hair that needs extra care.
**This review was collected as part of a promotion.

Cheribe' Repairing hair mask is a great addition to any curly girl's hair care regimen. As someone with a 3B curl pattern my hair can get really dry and brittle from pollutants and manipulation. After several weeks of applying heat to my naturally curly coils, this product provided instant moisture to my curls. After first use I immediately noticed a reduction in breakage and fallout when detangling my hair, less frizz and immediate moisture. The product itself smells amazing, is not too thick or runny and leaves your hair feeling smooth, soft and hydrated with a fresh scent that isn't overpowering. I'm looking forward to seeing how the product continues to work as I add it to my wash routine. This product was received as part of an educational promotion.
**This review was collected as part of a promotion.

I really enjoyed trying the Cheribe Hydrating Shampoo. I really loved the pleasant scent which is like a floral and fruity tropical scent but not too overwhelming. I found the consistency of the product to be a non sticky gel that was easy to lather. My hair felt smoother and softer as I washed through my strands. My scalp also felt clean and hydrated. I sometimes can deal with a dry scalp and this felt nourishing. I really like that the product is free from harsh ingredients and vegan, cruelty free. I also like that it is powered by plants and has prebiotics as well as vitamins. After blow drying, my hair felt luscious and shinier. I was happy to be able to receive this in exchange for my honest review. I truly recommend this product for anyone wanting healthy and hydrated hair.
**This review was collected as part of a promotion.

As an esthetician and beauty lover always testing new products, I’m super picky about what I put on my scalp. But Cheribe Beauty Growth Oil honestly surprised me—in the best way. I’ve been focusing on growing out my edges and thickening my hairline, and this oil has been such a gem in my routine.It’s lightweight but rich, smells amazing, and doesn’t leave a greasy mess. I massage it into my scalp a few times a week and seal my ends with it after styling. In just a few weeks, my hair feels softer, my scalp isn’t dry anymore, and I’m already noticing less shedding and stronger strands.It’s giving healthy, divine, grown-woman energy—exactly the vibe I want. If you're on a hair growth journey and want something that actually works while feeling luxurious, this is the one.
**This review was collected as part of a promotion.

Clinically proven results
Bond Repair, for Healthy Hair
Unlock your best waves, curls, coils and kinks with the Chéribé Chébé Complex™ (P.S. It's in every product)

Chébé Complex™ Super Bundle
$99.00 $102.92
A bundle of our new full-size Chébé Complex haircare products

Grown in Chad, Made in France.
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Bonjour! We were formerly SALWA PETERSEN Haircare. Our new name, Chéribé, is an homage to ma chérie (French for 'my beloved') great-grandmother Chéréye & her potent heirloom Chébé seeds that are the heart of every product.
Our Promises

Single Source Heirloom Chébé™

Affordable, Concentrated, Salon quality

Standing for People, Planet & Culture
