Growing up in Chad, my mother, grandmother and great-grandmother taught me an ancestral ritual passed down through millennia, to achieve luxurious, softer, stronger, longer hair.

The Chébé ritual takes all day, and is not always practical for the busy modern life (and Chébé seed powder had stained one too many of my favorite white shirts).

After graduating from Harvard and spending years in product development for the biggest names in beauty, bringing many bestselling products to market, I found that there was nothing like Chébé. I took up an unprecedented challenge– enhancing our ancestral ritual with the best of modern hair science.

My great-grandmother's single-source heirloom Chébé is grown on our organic regenerative farm. We employ local Chadian women and pay EU equivalent wages (3x the local wage). Beyond the farm, we further support conservation of the land by donating 1% to the African Parks network. 

At our lab in Paris, testing showed that my great-grandmother's seeds are 100x more potent than other local seeds. Today they are the heart of every formula, for softer stronger, longer hair.

Every drop of our Chébé Complex™ is a labor of love. It's made with the purest extract of heirloom Chébé seeds from my great-grandmother, and other effective ingredients that are known and proven with modern hair science to work on all textured hair types.