“Today, Chébé is still very much a tradition local to Chad. But word of it as a potent conditioning treatment for natural hair is starting to spread to small part thanks to[Salwa]Petersen.”

“Editors‘ favorites : we had to capture [this] in all [its] fresh-from-the-box-glory-because [it] will be empty very, very soon. As a Chadian woman, Salwa Petersen  knows the power of Chébé, a Chadian beauty ingredient for maintaining long, healthy hair.”

"If you want long hair, start using Chébé, an ancient ingredient used by women in Chad for centuries, and their secret weapon to growing long hair."

“Helping strengthen and hydrate hair based on rituals in her native Chad, SALWA PETERSEN is designed to help hair grow long, by infusing strands with a proprietary blend of botanical ingredients.”

“The women of Chad of have been rubbing the pulverized seeds of croton gratissimus or Chébé tree into their enviably long hair to keep it strong and healthy. Now, Chadian native Salwa Petersen thinks it's time we all had access to this miracle".  

“If you ask me, SALWA PETERSEN is the next big thing in haircare.”

"We never lost the art of growing long, tightly textured hair" says Salwa Petersen who has brought Chébé to a broader audience.

“This brand is rewriting the African continent beauty narrative.”

“…There will be a demand for haircare inspired by indigenous ingredients and rituals fused with secondary cultures […]. French-Chadian haircare brand SALWA PETERSEN uses Chébé…”

For busy consumers who can’t phone a friend in the morning, Salwa Petersen has streamlined the process with one easy-to-use product three years in the making: a leave-in conditioner that contains the first Chébé extract ever formulated from the same seeds Chadian women use daily.

Dry, Limp Curls? This Growth-Boosting Ingredient Can Help Make Them Juicy AF. Try Salwa Petersen's line of products, which uses its 100% natural Chébé Complex from single-source heirloom Chébé formulated in Paris. 

While the classical method of applying Chébé is a very labor-intensive one, often lasting an entire day thanks to extreme hair lengths and the effort required to thoroughly work in the powder,Petersen’s signature Chébé leave-in conditioner is streamlined for easy, regular use.