Key Takeaway:
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Your best curls start with a summer routine that actually works
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Solve the season’s biggest hair struggles with the right Chéribé essentials
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No matter how hot it gets, you can keep your curls soft, defined, and protected
Let’s be real, summer isn’t always a vibe when it comes to our hair. Between the sweat, the humidity, the UV rays, and all those salty beach or chlorine pool days, keeping curls soft and defined starts to feel like a second job. But what if it doesn’t have to be like that? What if your hair could actually thrive in the heat without all the stress? That’s where Chéribé comes in.
We’re Solving Your Summer Hair Challenges Right Here, Right Now
The secret to thriving curls all summer? Tuning into what your hair really needs - and showing up for it. Frizz, dryness, and unpredictable curls don’t have to be a thing this season. Instead of constantly reacting to the chaos, let’s get ahead of it with smart, protective steps that actually work. In this section, we’re sharing exactly how to stay ahead of heat, humidity, and buildup - so your curls stay defined, moisturized, and glowing from morning ‘til golden hour.
Introducing your ultimate hair care line that delivers real results in real heat for textures ranging from 2A to 4C - Chéribé. Whether you’re refreshing on Day 3 or protecting your strands at a rooftop brunch, our lineup is made to handle the heat. In this guide, we’re breaking down the real summer struggles (hi, frizz 👋), and the must-have solutions that’ll keep your curls looking cute, defined, and unbothered all season long.
Frizz from Humidity
The problem: Frizz! Without something to seal things in, your curls start losing their shape causing so much frizz.
Why it happens: Humidity makes your strands soak up water from the air = swelling and misbehaving hair
The Chéribé Fix: Smooth on the Flexible Styling Buttercrème to keep frizz in check without weighing you down. Then add a little Styling Gelée for that soft, stay-in-place hold. Like all of our products, they include our proprietary Chébé Complex™- they lock in moisture, strengthen your curls, and keep the fluff at bay.
Sweat Buildup at the Scalp
The problem: A congested scalp can feel itchy, throw off your moisture balance, and even block healthy growth.
Why it happens: Heat + movement = sweat, oil, and product buildup at the root.
The Chéribé Fix: Cleanse and rebalance all without stripping your hair by using Hydrating Shampoo and Softening Conditioner. This duo together will be your favorite! Together they gently reset and rebalance your scalp with probiotics.
Dryness from Sun Exposure
The problem: Strands start to become brittle, dull, and more prone to breakage.
Why it happens: UV rays damage the cuticle’s outer layer, leading to loss of moisture and elasticity. The Chéribé Fix: Shield your strands with Daily Refresh Moisture Milk - a weightless mist packed with aloe, green tea, and our Chébé Complex™. Use it daily to rehydrate, refresh, and protect curls from environmental stress. It’s the summer essential your hair didn’t know they needed!
Limp Curls After Pool/Beach Days
The problem: Hair feels dry, looks flat, and loses its shape fast from the damage and stress.
Why it happens: The combination of salt, chlorine, and sun dehydrates textured hair and disrupts its natural pattern.
The Chéribé Fix: It’s time to reset with a wash hour (not wash day)! It’s our time-saving version of awash day, because we know you have places to be this summer. Start with Hydrating Shampoo, follow with Softening Conditioner, then deep-treat with the Repairing Hair Mask to restore bounce and hydration. Then you're set to style or braid with soft, healthy hair.
Get Your Summer Shelfie Ready
Now that we’ve laid out the biggest summer problems and how to tackle them, it’s time to build your go-to Chéribé lineup. Think of this as a heatproof haircare capsule. This isn’t about piling on products, it’s all about creating a smart, breathable system that works with your hair, not against it.
Each one of our formulas is designed to nourish without weight, protect without buildup, and restore without starting from scratch. With bond-repairing ingredients, moisture-sealing oils, and buildable hold, your routine becomes effortless and effective.
Now, here’s the star players you need in your Chéribé lineup this summer.
What it does:
This ultra-light mist is your shortcut to juicy, reawakened curls. It melts away frizz, revives definition, and breathes life back into limp strands - without ever feeling sticky or heavy. Whether your curls are thirsty from the sun or crushed from your pillow, this spray brings softness and shape back in seconds.
When to use it:
Spritz every morning as part of your low-maintenance routine or keep it in your bag for a mid-day refresh—especially after workouts, sun exposure, or beach days.
Key ingredients:
Aloe (hydration hero), glycerin (moisture magnet), sunflower oil (shine + softness), and our signature Chébé Complex™ for long-term strength and protection.
What it does:
This rich, yet featherlight cream was made for flexible definition! It wraps each curl in moisture and enhances your natural pattern — all while leaving your hair soft, never stiff. Whether you’re setting a twist-out or pulling your curls into a protective style, this buttercrème keeps every strand in check while delivering long-lasting hydration.
When to use it:
Use as a leave-in on damp hair before twisting, braiding, or slicking back for updos. It’s perfect for prepping protective styles or stretching curls with moisture and control.
Key ingredients:
Flaxseed (curl-holding power), shea butter (deep hydration), sunflower oil (smoothness + shine), and bond-repairing Chébé Complex™ to heal curls from within.
Growth Oil
What it does:
It’s our bestseller for a reason! This lightweight, nutrient-rich oil will be your go-to for sealing in moisture, nourishing the scalp, and reducing breakage. It delivers lasting softness and shine without a greasy finish - perfect for maintaining healthy, thriving hair all summer long.
When to use it:
Apply after moisturizing to seal in hydration, or use as a pre-shampoo treatment to boost scalp health. It’s especially great for protective styles and reviving ends between wash days.
Key ingredients:
Rosemary (stimulates scalp + promotes growth), vitamin E (strengthens and protects), and annatto oil (adds shine + antioxidant support).
Styling Gelée
What it does:
Think of this as your secret weapon for glossy, defined curls that actually last. This gelée delivers soft, touchable hold without any crunch or flake - just sculpted shine and humidity-proof control. It’s perfect for those days when you want your curls to pop and stay in place, no matter how hot it gets.
When to use it:
Use on damp hair for wash-and-gos, slicked-back buns, or whenever you need extra definition with frizz protection. Ideal for humid days, long outings, and any “I need this style to last” moments.
Key ingredients:
Aloe vera (light hydration), protein-rich botanicals (shape + strength), and our Chébé Complex™ for all-day bond-repair that loves your curls back.
Real Results for Real Heat
Summer doesn’t have to be the season you worry about your curls. With Chéribé, you’re ready to show off your hair no matter how you style it! From lightweight hydration to humidity-resistant hold, each product is designed to help your texture thrive and stay healthy in real hot conditions. BTW, we’ve bundled them all in our coin-saving Chébé Complex™ Super Bundle - Don’t miss out - your hair will thank you!
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