Bonjour Chéribae,
You’ve probably heard it a thousand times: “Don’t wash your hair too often—it’ll dry it out.”
Well, I’m here to tell you that’s total BS.
Here’s the real counterintuitive truth:
Not washing your hair enough? Yep, that’s actually what causes dryness, breakage, and buildup that blocks your hair’s growth. Who knew, right?
And here's the myth-busting moment: “Dirt grows hair.”
Well, dirt doesn’t grow hair—but it sure does feed the unwelcome guests that thrive on your scalp. Yep, oil, dirt, and product buildup create the perfect breeding ground for bacteria and even demodex mites. 😬 That’s a surefire way to get stunted growth, brittle, dry, and broken strands.
A clean scalp? That’s the real secret to strong, thriving hair.
That’s why we created the CHÉRIBÉ 3-step Wash Day Ritual. It’s simple, effective, and will have you feeling the difference.
✨ Hydrating Shampoo – Gently cleanses your scalp without stripping, thanks to our Chébé Complex™ + scalp-balancing prebiotics.
✨ Repairing Hair Mask – Delivers intense hydration and bond-repair from roots to ends (hello, healthy strands).
✨ Leave-In Conditioner – Locks in moisture, softens strands, and helps retain length (say goodbye to breakage).
Together, they balance your scalp, nourish your strands, and get you ahead of the breakage game—because who wants stunted growth? Not you.
👉 Wash more. Worry less. Finally see the results you’ve been working for.
SHOP THE WASH DAY RITUAL - $59,12
To clean, strong, thriving hair,
Salwa
Founder, Chéribé
Leave a comment