African Hair Growth Products ¹⁰

Chéribé is where ancient wisdom meets modern luxury. We first launched in 2020 as Salwa Petersen with just one product, our luxurious leave-in conditioner. It was a love letter to the women of our tribe in Chad, Central Africa, and our time-honored Chébé seed ritual for softer, stronger, longer hair. Our new name is an homage to ma chérie (my beloved) great-grandmother Chéréye & her potent heirloom Chébé seeds, putting our hero ingredient into the spotlight as we move into a new era for the brand. This complex is the first of its kind to repair the 3 key bonds essential to the health of your curls, coils, waves and kinks. Every drop of our patented Chébé Complex™ is from my great-grandmother’s heirloom Chébé seeds that are 100x more potent than other strains. Our products are single-source – every seed is grown on our organic regenerative farm in Chad, Africa.